• Aloe-powered skin conditioning

• Cooling sensation and fresh feel

• Aftershave and skin conditioner

• Alcohol free

• Vegetarian and vegan friendly

• Gluten free

Give your post-shave routine a soothing upgrade with Gentleman’s Pride. This aloe powered aftershave doubles as a super hydrating moisturiser for your entire face and neck. Forever’s formula is free of alcohol and features an exclusive blend of ingredients that provides an icy exhilaration with a clean and classically sophisticated masculine scent. With a backbone of pure inner leaf aloe vera, Gentleman’s Pride will provide long-lasting comfort and leave you feeling fresh and invigorated. Shaving can cause irritating nicks, scratches or razor burn as the blade moves across your face. Most aftershaves have a high alcohol content that can leave your skin feeling dry. That’s not the case with Gentleman’s Pride. Natural skin conditioners like rosemary, vitamin E and cucumber work alongside aloe and sodium hyaluronate to deeply soothe and moisturise. Gentleman’s Pride allows you to face the day with confidence and comfort. This is the next generation of sophisticated skincare developed exclusively for men.

Apply liberally after shaving or exposure to the elements. Please note: It is advisable to perform a patch test before using any topical product for the first time.